This page is actually about you.

You're a qualified coach. Now you're ready to build the business around it. 


You know you can help people. You love empowering others. 
Coaching has helped YOU and you know it can transform the lives of your future clients too. 

The coaching business is something you want to take seriously (whilst enjoying the process)...
but turning your expertise into a business that people understand, value and pay for?

That's where it gets more complicated than anticipated... 

Marketing yourself, building an offer people actually need and want to buy, getting visible, finding and signing clients easily - that's the part your coaching qualification hasn't probably taught you in much detail. 

Learn More
This page is actually about you.

You're a qualified coach. Now you're ready to build the business around it. 


You know you can help people.
You love empowering others. 
Coaching has helped YOU and you know it can transform the lives of your future clients too. 

The coaching business is something you want to take seriously (whilst enjoying the process)...but turning your expertise into a business that people understand, value and pay for?

That's where it gets more complicated than anticipated... 

Marketing yourself, building an offer people actually need and want to buy, getting visible, finding and signing clients easily - that's the part your coaching qualification hasn't probably taught you in much detail. 

Learn More

Does this sound like you?

 

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You know you're a great coach. But you're still figuring out what exactly you're selling, to whom, and why they'd choose you, so you keep second-guessing your niche, your offer, your pricing or what you should be doing next. You're probably tired of spiralling.

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You may have a website, maybe even started putting yourself out there or had a few referrals - but there isn't yet a reliable path from being discovered to becoming a paying client.

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You want to build a real coaching business alongside your life and career - not another job that takes over your life. 

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You want financial independence - but not at the cost of your energy, peace, or identity.

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You don't want to become an all-day content marketer, rely entirely on referrals or copy someone else's business blueprint. You want to build something that actually feels like yours, with tactics that fit into today's world.

Why now makes more sense than ever

You've probably told yourself you'll get serious about your coaching business when you have more time, more clarity or feel more ready. But waiting for the perfect conditions never really works.

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Starting gives you energy, not the other way around:

I used to think I had to wait until I felt ready.
But building is what created the momentum.

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You're not starting from scratch:

You've already learned so much - from your career, your decisions, even your hesitation. All of it counts.

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The way businesses are built is changing: 
AI, technology and new ways of working can give you more leverage - if you know how to use them without losing what makes your business yours.

 

And you don't have to figure it out alone.

Hello & Hallo. 

I'm Jenny.


Certified coach. Born in Germany, based in London.

For 10+ years, I've spent my career inside the full marketing and growth stack. I ran global brand, acquisition, and retention campaigns at Expedia. I found growth opportunities as a Growth Marketing Strategist at M&S. And at HubSpot, I built the tools businesses rely on to attract, capture, and convert clients - the forms, the AI-powered lead capture tools, and the campaign systems.

I know how those systems work at scale.

And I know how to make them work when you're one person, starting from zero.

I've also been the woman with a packed calendar, a half-built dream, and a voice in her head saying 'not yet.' I built my coaching business alongside all of it. It didn't drain me - it multiplied my energy.

That's what I help you find too.

Experience from
A FEW MORE THINGS ABOUT ME

Since you're here...

 

01.

Certified Life & Personal Performance Coach since 2022.
I've coached 1:1 clients across career, confidence, and business - with mindset at the centre of everything.


02.

I'm an active AI builder and user.
At HubSpot I built AI-powered lead capture and marketing tools. I bring the genuinely useful bits into our work - and cut through the noise.


03.

I learn constantly.
Mo Gawdat, Jay Shetty, Mel Robbins, Steven Bartlett. The best insights come straight into our sessions.


04.

I've watched The Office US at least six times.
And I don't plan to stop.


05.

Space enthusiast.
If affordable space travel ever happens - I'm first in line.


06.

My best ideas come when my mind is calm, not rushed.
That's a principle I bring into every session.

A FEW MORE THINGS ABOUT ME

Since you're here...

 

01.

Certified Life & Personal Performance Coach since 2022.
I've coached 1:1 clients across business, career, confidence, and business - with mindset at the centre of everything.


02.

I'm an active AI builder and user.
At HubSpot I built AI-powered lead capture and marketing tools. I bring the genuinely useful bits into our work - and cut through the noise.


03.

I learn constantly.
Mo Gawdat, Jay Shetty, Mel Robbins, Steven Bartlett. The best insights come straight into our sessions.


04.

I've watched The Office US at least six times.
And I don't plan to stop.


05.

Space enthusiast.
If affordable space travel ever happens - I'm first in line.


06.

My best ideas come when my mind is calm, not rushed.
That's a principle I bring into every session.

Ready to make it real?

If this page felt like it was written for you - that's not a coincidence.

You don't need another course telling you what you could do. You need to turn your coaching expertise into a business you understand, believe in -  and know how to grow.

See how we work together